Position Nobu Los Cabos as THE luxury, aspirational holiday destination for the UK market.
How we did it
We identified a number of celebrity ambassadors that are a good brand fit for the hotel and have an extensive fanbase in the UK, as well as worldwide. We worked with them to host a stay at the hotel in return for an agreed number of social posts. We do not pay any celebrity fees. Over the last few months we have hosted Eva Longoria, Nicole Sherzinger, Delilah Belle, Lottie Moss, Bella Thorne and supermodel Winnie Harlow with several more A list celebrities due to travel over the next few months.
Winnie uploaded a total of 66 posts to her Instagram grid and stories, each of which were seen by her 8 million followers. Winnie’s posts generated a total ROI of £1,764,840 in advertising value and £5,294,520 in PR value. Her stay was also sold into a number of key celebrity titles and picked up in Hello! Magazine, Cosmopolitan Online and several times in the Mail Online, totalling an ROI of over £650,000 in advertising value and £1,950,000 in PR value.